Loyal3 Purchase: TGT, MAT, MCD, UL

The house is moving right along.  I had a few extra dollars from the budget and so I decided to use it to add to a few of my existing positions in my Loyal3 account.

Changes to purchases

Recently Loyal3 changed how you can buy with a credit card.  You are able to buy up to 2500 dollars of an individual company per month.  Now, the total amount is the same, but if you use a credit card you can only buy in 10, 25 or 50 dollar lots.  I’m guessing people were taking advantage of the credit card rewards of several percent and then selling the stock quickly.  This would increase the transaction cost to Loyal3 and goes against the purpose of the brokerage.  They want to foster long term ownership and brand loyalty.

I added $25 to…

Mattel (MAT):  .6447 @ 38.77 (Executed on May 19)

Unilever (UL):  .5453 @ 45.84 (Executed on May 19) – I had erroneously stated that my only exposure to products of consumer goods was PG.  UL is one of my positions that I forget I have, along with EMR and LEG.

McDonalds (MCD): .2445 @ 102.22 (Executed on May 19)

Target (TGT): .4403 @ 56.77 (Executed on May 21)

I actually goofed and used my bank account for the TGT transaction, which takes longer to execute. In this case it benefited me because TGT had a reasonable drop from May 19 to 21.

Goal going forward

I am planning on trying to use 100 dollars each month from my budget to add to my Loyal3 positions.  I feel like this is possible and probably not much of a stretch goal.  I will probably not worry too much about portfolio weight, value or dividend yield when picking among my positions in the account.  The 100 dollars will be split anywhere from 1-4 companies.

I had added the goal to my goal pages and will update my positions page to reflect the new shares at the beginning of June.

Disclaimer: Long EMR, LEG, MAT, MCD, PG, TGT, UL